Highlights Travel Co., Ltd.

China Highlights, known in the travel world as “China Tour,” is a provider of itinerary planning and travel services across China for overseas travelers. We are a traditional international travel agency and also a very cool internet company.  

We speak for 'China.' Founded in 1998, China Highlights is one of the earlier domestic internet travel platforms focusing on customized travel solutions. Over the past thirty years, we have successfully helped over 200,000 overseas visitors realize their dream of exploring China.  


Unlike ordinary travel agencies that offer group tours, our clients are boutique and high-end. They like personalized, in-depth travel experiences, expect professional and attentive service, and pursue quality and brand.  


They prefer customization over buying;  
They prefer exploration over sightseeing;  
They prefer conversation over a lecture.  


This is where the core service philosophy of China Highlights – Discovery Your Way – comes from!  


After sticking to our philosophy day in and day out for ten years, we have become this kind of people ourselves.  


As a group of native Chinese, on the one hand, we deeply love our country, and on the other hand, we bravely use English (and six other languages) as our daily working language. We are passionate about Chinese history, geography, and culture, while also embracing mainstream Western culture; we are committed to the travel industry, while leading the wave of e-commerce.  


We are a bunch of complex people, pursuing a big and beautiful dream together: creating wonderful journeys for our guests (and ourselves)!